The Ads Profitability & Simulation Bundle gives you an instant view of your real CPL, cost per purchase, and the exact budget you need to hit your targets before you spend a single dollar.
One-time payment · Instant download · Works with any ad platform
Most media buyers fly blind optimising for clicks and leads without ever knowing if the numbers actually work.
More budget doesn't always mean more profit. Without a simulator, you're guessing at scale.
CPL is only half the story. The real cost is what it takes to get from lead to closed deal and most people don't track it.
Without a model, you're giving ballpark estimates. With one, you can show the exact numbers and own the room.
Is it the CPC? The landing page? The post-lead follow-up? Without a diagnostic framework, you're testing blind.
Two tools built to work together: one to simulate, one to guide your team through using it.
Score your ad account across 7 weighted pillars structure, keywords, tracking, bidding, creative, landing page, and efficiency. Find the weak spots that are costing you CPL before you even touch the simulator.
Fill in the blue cells: total budget, period length, average CPC, and your click → lead → checkout → purchase conversion rates. Use 30-day blended actuals or estimates for new campaigns.
CPL, cost per purchase, daily budget, and how many leads and clicks you need to hit your target all calculated automatically. No spreadsheet skills needed.
The sensitivity matrix shows you exactly how CPL and cost per purchase shift as CPC and CVR change. Colour-coded zones tell you instantly whether you're in profit territory or not.
CPL too high? Improve CVR or lower CPC. Cost per purchase off? Fix the post-lead funnel. Leads high but purchases low? Import offline conversions. The tool tells you what to do you execute.
One set of inputs unlocks your entire funnel in seconds.
"I used to spend 30 minutes building CPL models in a blank spreadsheet every time a client asked. Now I fill in five cells and it's done. This is the tool I wish I'd had three years ago."
"The sensitivity table alone is worth the price. Being able to show a client 'here's what happens to your cost per sale if your landing page CVR improves from 4% to 8%' is a game changer in pitch meetings."
"I sent the documentation deck to my whole team and told them 'this is how we think about profitability from now on.' We actually stopped optimising for CPL alone and started tracking cost per purchase."
Value: $47
One-time payment · Instant download · Yours forever
Still thinking? At $14, it costs less than one wasted click on a broad keyword.
Get the Bundle Now $14